YouTube can at first glance appear quite a daunting beast. But here’s our rundown and top considerations to turn YouTube in to YourTube.

Hero / Hub / Help

When devising your content strategy things can become a bit wild. Luckily though Google have recommended three categories to break videos in to.

Hero content is the all guns blazing, one off videos. The material that is going to really show you off and bring new viewers to your channel.

Hub content is the next level down, and this is the regular scheduled content. This is the work that your going to use to get people subscribing to your channel.